The Science

Why Shore Magic?


Every batch of Shore Magic® marine collagen is third-party certified pure. Twice. Once in the factory and once in the pharmaceutical facility where we package our products. Due to the way Shore Magic® is produced, our molecules are markedly smaller than the average collagen on the market, making them much more absorbable and bio-available.

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Premium Luxury

From the Sea


Fish-derived collagen is the preferred choice over beef, pork and chicken due to dietary, lifestyle or religious preferences. Shore Magic® is all-natural, odorless, colorless and tasteless, resulting in an extremely high degree of purity compared to other forms of collagen. Since Shore Magic® collagen is extracted from fish, it is free from bovine spongiform encephalopathy (BSE), foot-and-mouth disease and bird virus.

The Purest Ingredients

How We’re Different


The fish used to create Shore Magic® are not exposed to antibiotics and hormones like farm-raised fish or animals. Shore Magic® Hydrolyzed Marine Collagen Protein Powder is made from wild deep-sea fish, and our purity standards exceed the requirements of the U.S., Europe and Asia.

The Purest Ingredients

How We’re Different


The fish used to create Shore Magic® are not exposed to antibiotics and hormones like farm-raised fish or animals. Shore Magic® Hydrolyzed Marine Collagen Protein Powder is made from wild deep-sea fish, and our purity standards exceed the requirements of the U.S., Europe and Asia.

Shore Magic® Founder, Certified Health Coach, Eating & Diet Specialist

Joy Harari


Joy Harari has a mission…to help change lives for the better through nutrition. Joy believes that beauty, health and happiness begin from within – they begin with collagen.

In her early years Joy was busy raising a family. While her children were still young she lost both her parents and her dear father in-law to illnesses. In reaction to that, Joy delved extensively into alternative healing and the study of healthy life practices. She found out, ahead of our time, that good gut health is the key to a healthy mind and a healthy body. As her Coaching practice grew she specialized in treating gut and brain health.

Joy’s journey to holistic healing began while she was helping young children on the autistic spectrum. While searching for a better alternative to bone broth – which helped aid digestion and improve the overall health of her clients – Joy discovered that the real source of healing in the broth was collagen.

Joy set out to find the purest, highest-quality form of collagen available, with no dangerous additives, fillers, synthetic vitamins or herbs – a hypoallergenic product that was backed by science and safe for all to use on a daily basis – and, thus, Shore Magic was born.

Joy believes Shore Magic collagen will help everyone live a healthier, happier and better life. It’s her way of healing the world, one person at a time.

Welcome to a new generation of wellness. Welcome to Generation Joy.

How Shore Magic Changes You

The Facts


At Generation Joy, we procure the greatest, finest and safest collagen, allowing users to build muscle, repair damaged joints and replenish other collagen-related deficiencies. No other collagen is processed as purely as Shore Magic®, and the results are unprecedented. The wild fish used to make Shore Magic® come from pristine waters. They are not exposed to hormones or antibiotics like farm-raised fish or animals. Our purity standards exceed the standards of the U.S., Europe and Asia.

How Shore Magic Changes You

The Facts


At Generation Joy, we procure the greatest, finest and safest collagen, allowing users to build muscle, repair damaged joints and replenish other collagen-related deficiencies. No other collagen is processed as purely as Shore Magic®, and the results are unprecedented. The wild fish used to make Shore Magic® come from pristine waters. They are not exposed to hormones or antibiotics like farm-raised fish or animals. Our purity standards exceed the standards of the U.S., Europe and Asia.

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