The Amazing Results

Fuel for Your Body, Mind and Soul


The published science behind Shore Magic® collagen was thoughtfully and carefully procured. Our aim was to discover and prove the best uses for our product and uncover its abilities to aid in human and animal health and well-being. We are very serious about making a difference in peoples’ lives. To have proven, published science behind us means a lot for the future of preventive and rehabilitative health.

The Scientific Evidence

Collagen Absorption Into the Body

Marine Collagen & Hydrolysis


Shore Magic® collagen is 95 percent bioavailable, making it the most easily absorbed collagen on the market. Other lower-quality supplements typically have 5 percent bioavailability or less. It is essential that we replenish our body’s supply of collagen, and the safest and most effective source is marine collagen derived from wild deep-sea fish skins. This is the purest foundational material when compared to bovine, porcine and fish scales. Shore Magic® Hydrolyzed Marine Collagen is the most compatible with human tissue, which is why the results are so amazing.

Hydrolysis is the technique used to break collagen protein down into smaller, individual peptides. Research indicates that collagen peptide extracted from fish skins has a superior bioavailability and digestibility compared to other collagen products due to lower molecular weight. This allows the collagen to be absorbed at a higher level through the intestinal barrier into the bloodstream and carried throughout the body.

Pure Perfection

Why Shore Magic®?


Shore Magic® is one pure ingredient. While other collagen products have a variety of additives and synthetics, every batch of Shore Magic is third-party certified pure, twice, and our product is packaged at a GMP certified pharmaceutical facility to ensure the highest quality and safety standards in the industry.

Proteolytic enzymes are used during final hydrolysis of SM collagen because it is scientifically proven to be the best way to ensure the collagen is highly absorbable and most beneficial to the body. By not using using heat and acids during the hydrolization process, the bio-compatible integrity of the finished molecules is guaranteed.

In this version of hydrolyzed marine collagen, the enzyme process takes 6 hours per batch. This results in incredibly small peptides – 15 times smaller than the average molecule on the market today. Most producers do not endure this hydrolyzation process because it is expensive and time-consuming.

Purity also separates Shore Magic® from other collagen supplement providers. The fish used to make our products are not exposed to antibiotics and hormones like farm-raised fish or animals are. Our line exceeds the purity standards of the United States, Europe and Asia. Not only is Shore Magic® safer and better for you, but it is odorless, colorless and tasteless, making it favorable to other forms of collagen.

Be Beautiful Inside and Out

The Benefits of Shore Magic®


At Generation Joy, we create a foundation that not only provides collagen but encourages the body to produce more of its own, which can then build lean muscle, rebuild damaged joints and help heal the body and mind.

Taken long-term, it is practically impossible to not benefit from such a collagen supplement, even if there is a serious underlying pathology. Once the body receives usable building blocks for new collagen — often for the first time in years — nearly all bodily systems will show improvement.

The Published Science

Bioavailability of Shore Magic® in Different in vitro Models


Marcel Benadiba, Raphael Serruya, and Yehoshua Maor, with corresponding author Dr. Yehoshua Maor. Phytor Lab for Drug Development, Hadassah Medical Center Hebrew University Biotechnology Park (JBP), Ein Kerem Campus, Jerusalem 91120, Israel.

  • Shore Magic® Collagen enhanced migration of epithelial cells. The translational significance of that is that this supplement facilitates wound healing. Thus giving the skin the ability to recover from oxidative stress and a rapid process of healing after a wound, including recovery of stretch marks after pregnancy.
  • Shore Magic® Collagen enhanced migration of endothelial cells. The translational significance of that is that this supplement facilitates wound healing process and also flexibility of blood vessels. This may reflect in bringing the blood pressure to healthy normal levels.
  • Migration of endothelial cells caused by the incubation of the cells with Shore Magic® Collagen may counter the deleterious effects of tobacco and cigarettes over the blood vessels.
  • Shore Magic® Collagen increased the adhesion of epithelial cells. This reflects the anti-aging effect of it. By increasing adhesion of the skin cells, the results will be seen by augmented tightness of the tissue, giving the skin a healthier and rejuvenated aspect.
  • Shore Magic® Collagen does not increase the adhesion of endothelial cells. The significance of that is that it does counter the stiffness effect of oxidative stress on blood vessels caused by pollution, bad dietary habits and smoking.
  • Shore Magic® Collagen diminishes the tightness in the gut barrier thus indicating its ability to be absorbed when taken orally (Bioavailability) and also its detoxifying effects by helping the gut to get rid of toxins.
  • Shore Magic® Collagen diminishes the tightness of the in vitro model of the blood-brain barrier. That indicates that effects of the orally-taken Shore Magic® will have its beneficial effects also on the nervous system.
  • Indeed Shore Magic® Collagen induced neurogenesis, which is the creation of new neurons in the brain. The significance of that is that Shore Magic® collagen may help in cases of attention deficits and improve memory and cognitive functions.
  • Shore Magic® Collagen enhanced skin (epithelial) cell proliferation indicating its ability to exert beneficial effects on the skin which is lost with the advance of age.
  • Most of the observed effects during the in vitro assays may be attributed to Shore Magic® Collagen small molecular weight, which apparently allows diffusion through the lipid bilayer of cells.
  • This is the first time that elementary assays like these are performed to demonstrate the function of a collagen product in vitro.

Rebuild, Regrow, Regenerate.

The Many Benefits of Shore Magic®


Chronic problem improvements

  • Osteoporosis
  • High blood pressure
  • Arthritis
  • Bladder weakness
  • Chronic fatigue
  • Shallow breathing
  • Autoimmune disorders
  • Bladder weakness
  • Skin problems such as acne, eczema, vitiligo
  • Weak and thinning hair and nails
  • Helps tinnitus (ringing in the ears)
  • Sarcopenia (loss of muscle tissue)

Regrowth and Rebuilding

  • Vertibral discs
  • Skin, smoothes cellulite, wrinkles and lines
  • Muscles, supports growth, boosts muscle mass
  • Muscles, improves endurance and recovery
  • Joints, supports health and aids rebuilding
  • Wounds, supports rebuilding
  • Dental bones, teeth and gums
  • Eyes, supports health
  • Hair, improves hair texture and volume

Organ benefits

  • Heart, arterial strengthening
  • Prostate
  • Lungs
  • Kidneys
  • Blood vessels, circulation
  • Bones, increases bone density
  • Immune system
  • Skin, toning and thickening
  • Digestion, gut health

Brain Health

  • Anxiety and Depression
  • Focus and ADHD
  • Symptoms of Autism
  • Brain health and functioning
  • Irregular sleep or insomnia
  • Hormone imbalance
  • Inflammation

Weight Management

  • Appetite control
  • Balances blood sugar
  • Hormone balance
  • Increased energy and lean muscle gain

Shore Magic® for kids

  • Helps children reach their full growth potential
  • Helps reverse hypotonia (low muscle tone)

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