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When it came to designing my packaging and establishing my brand, I let my inner stylist loose! I knew it needed to be a beautiful container that would be proudly displayed on any counter top (so you would remember to take it!). I knew there had to be a clean folded spoon on top (my pet peeve is digging through powder to find the scoop...ew). Thus, the gorgeous, gold Shore Magic folded spoon was born. I also knew I needed a ribbon pull to easily open, so no one would break a nail.

When I developed Shore Magic, I knew a luxurious, pure, effective collagen deserved a container that would reflect the beauty of what is inside. More than that, I wanted only the best for MY customer! I spent weeks researching what I wanted the packaging to look like. I knew it had to be one of a kind and it had to reflect my vision. My vision of a beautiful pure product that came from the ocean. Elegant, like the cruise ships of the art deco era. Pure luxury, but totally sustainable. When I got the first design made, I fell in love. It was exactly what I had envisioned. My attention to detail was even translated into our skincare packaging which is 100% recyclable. To that point, all Shore Magic products are recyclable and upcyclable. 

Many of the people in my inner circle didn’t fall in love with the packaging, but I went with my gut. I knew it was authentically me, it was so right. In fact, it ended up growing on everyone and they came to love it. I get so many comments from people who love my packaging, my branding and my spoon! There are still very few people who claim they don’t like it, but hey you can’t please everyone! My favorite comments are from people who tell me that the beautiful packaging created a beautiful self-care ritual for them. The gold spoon is a call to action to take your Shore Magic collagen every day. 

As the Founder & CEO, I couldn’t ask for more. It totally helps my mission to help heal the world one person at a time.